Heather Lebas

About Heather Lebas

I am an Instructional Designer with a strong background in the arts. I specialize in partnering with academics and engineers to translate their knowledge into clear, visually compelling learning experiences. I draw on over a decade of experience in fine art, graphic design, and video editing to translate complex ideas into visual stories. These skills were forged through building a YouTube audience of subscribers and 3.4M views from scratch. Having managed every stage of the creative and strategic lifecycle for my own brand, I bring this approach to technical teams. My background allows me to lead projects, innovate quickly, and bridge the gap between high-level vision and execution—a skillset I previously used to help develop foundational IP for a startup that achieved a multi-million dollar backing. I’m energized by future-focused technology initiatives where my creative skillset can help bring projects to life. Always open to conversations and connection here on LinkedIn.

Experience

1. Art Instructor Content Creator

   YouTube

   Aug 2013 — Present

   I have been teaching art techniques and sharing lifestyle content on YouTube for over a decade, building a multi-million-view channel through intentional keyword strategy, audience insight, and visual storytelling. One of my videos went viral, reaching 1.7M views through strategic SEO and thumbnail design.However, more importantly than hitting a target metric, I learned how to connect with people online in a meaningful way. I developed a deep understanding of how audiences engage, learn, and stay motivated insight that now directly informs my work in instructional design.Through years of scripting, filming, editing, and publishing, I learned how to break down complex concepts into fun, memorable explanations that resonate with diverse learners. Taking ownership of every stage of the creative process strengthened my ability to bootstrap content, adapt quickly, and consistently produce engaging, high-impact video experiences.Highlights:• Grew a channel to 30K+ subscribers and 3.9M+ total views• Featured on multiple book and magazine covers, collaborating with professional creative teams and learning industry-level filming and photography techniques• Partnered with established brands including DreamCloud and Duvolle; invited by Fourthwall to launch a custom t-shirt and tote bag line

Education

• San José State University

  Bachelor’s Degree, Communication Studies

  2015 — 2019

• Duke University

  Online Learning Certificate

Skills

• Graphic Design
• Indesign
• Adobe Creative Suite
• Advertising
• Photoshop
• Logo Design
• Illustration
• Microsoft Office
• Web Design
• Art
• Illustrator
• Painting
• Social Media
• Adobe Photoshop
• Photography