Heather Lambert-Shemo
Marketing & Communications Director - Cleveland Clinic Innovations @Cleveland Clinic
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WORK HISTORY
Marketing & Communications Director - Cleveland Clinic Innovations @Cleveland Clinic
Cleveland, OH, US
Recruited to revamp marketing and communications team and its function for the Innovations Department, the commercialization arm of Cleveland Clinic. Member of the Marketing AI Governance Council. Innovations Marketing and Communications is the end-to-end marketing engine for Cleveland Clinic Innovations for internal and external audiences. The team develops and executes marketing strategies to attract industry partners and investors, supporting technology commercialization, licensing, and portfolio company growth. By positioning Innovations leaders and inventors as thought leaders, amplifying key successes, and expanding the Innovations community, we help bring breakthrough healthcare technologies to market while engaging Cleveland Clinic caregivers to foster innovation from within.
EDUCATION
American University
Master of Science (MS) Health Fitness Management
The College of Wooster
Bachelor of Arts (BA) Psychology
University of Rochester - Simon Business School
Master of Business Administration (MBA) Brand Management Marketing & Finance, Brand Management
SKILLS
ABOUT HEATHER LAMBERT-SHEMO
As a curious problem solver and dot connector, I thrive on fostering the development of people and processes to operate with efficiency and purpose. My approach combines strategic insights with hands-on implementation, empowering teams to achieve measurable results while finding more fulfillment in their work. Beyond my corporate role, I explore ways to help organizations solve complex business challenges through AI transformation, automation, and operational optimization. I believe in making technology work for people, not the other way around.Proven track record of: Driving ROI through data-driven decision-making and AI-enabled solutions Building and leading collaborative, high-performing teams Developing practical AI implementation strategies Managing complex stakeholder relationships Executing strategic transformation initiatives Fostering innovation and continuous learning Role-specific AI training tailored to all roles and skill levelsCore Expertise: AI Strategy & Integration Marketing Operations & Automation Brand Vision & Strategy Digital Marketing & Analytics Change Management Strategic Planning Product Innovation Customer Research & Insights Stakeholder Alignment Marketing Technology Stack Optimization Business Development Sales Enablement Data-Driven Decision Making AI-Enabled Solutions Experience across diverse business models including B2B (mass, independent, distributors, outside sales, OEM, intercompany), B2B2C, DTC, and eCommerce.
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