Heather K. Scott

About Heather K. Scott

I’m a senior content and editorial leader focused on building strong, thoughtful storytelling at scale. For 15+ years, I’ve shaped content for lifestyle, home, health, finance, and culture brands — leading creative teams, partnering with executives, and staying hands-on as a writer and editor.My work spans content strategy, editorial leadership, creative direction, and digital publishing. I’ve guided writers, shaped brand voice, managed complex editorial calendars, and delivered high-quality content across web, social, email, long-form, and thought leadership platforms.I bring both big-picture direction and close-in editorial judgment. I’m as comfortable setting strategy and priorities as I am refining a headline, restructuring a piece, or helping a writer find a clearer angle. Staying close to the work keeps my leadership grounded and my standards high.I’ve held senior and management roles with organizations including Wellmark Blue Cross and Blue Shield, Principal Financial Group, and Meredith Corporation (BHG.com, Parents.com, Meredith Content Licensing), and have collaborated with a wide range of digital and print publications and brands.I do my best work in hybrid roles where content quality matters — where teams are supported, storytelling is intentional, and creativity is paired with clarity and rigor.I’m always glad to connect with fellow editors, writers, and content leaders.

Experience

1. Senior Content Marketing Consultant

   Blue Door Consulting

   Oct 2024 — Present · US

   Content marketing expert providing written, visual, and multimedia content creation; and research, strategic direction, project management, facilitation, and analysis for multiple clients.• Lead compelling content delivery and analysis across key channels (including web, mobile, e-newsletters, e-books, social media, digital ads, white papers, press releases, videos, and podcasts).• Provide editorial insight and consultative direction for content calendars, campaign messaging, and other assets.

Education

• Minnesota State Moorhead

  Bachelor of Arts - BA, Photography, documentary studies, journalism (individualized, multidisciplinary major)

• Luther College

  Music, Writing, Photography

Skills

• Web Content Creation
• Web Content
• Advertising
• Poetry
• Magazines
• Fiction
• Books
• Web Content Writing
• Content Management
• Writing
• Licensing
• Newsletters
• Storytelling
• Content Packaging
• Editorial
• Photography
• Publishing
• Editing
• Creative Direction
• Social Media Marketing
• New Media
• Publications
• Social Media
• Productization
• Digital Media
• Copywriting
• Journalism
• Blogging
• Content Strategy
• 35mm
• Copy Editing
• Content Development
• Freelance Writing
• Non-Fiction
• Project Management
• Creative Writing