Heather Krebsbach

About Heather Krebsbach

I’m a strategic programs leader with more than a decade of experience driving high-impact initiatives across ABM, product marketing, GTM operations, and executive engagement at Atlassian. My work centers on bringing clarity to complex problems, aligning senior stakeholders, and building the systems and programs that enable teams to operate at scale.I’ve led global launches, shaped multi-year strategic plans, and designed executive programs that reach Atlassian’s most important enterprise customers. Across all of it, I focus on creating structure, improving operational rigor, and ensuring cross-functional teams can move quickly and confidently.I’m known for:• Turning ambiguous priorities into clear, actionable program plans• Raising the operational bar through process design and disciplined execution• Balancing strategic thinking with a strong bias toward action• Strengthening partnerships across PMM, Product, Sales, and Marketing to accelerate outcomes

Experience

1. Senior Abm Strategist, Strategic Initiatives & Executive Programs

   Atlassian

   Jan 2024 — Present · NY, US

   Program lead for global executive marketing initiatives that create relationships and deepen engagement between Atlassian and executive customers.• Elevated executive engagement by launching integrated executive programs (content, messaging, digital journeys, and in-person experiences) that reached 96% of target enterprise accounts.• Designed end-to-end CXO journeys with standardized templates, comms, and gifting workflows, reducing execution friction and creating consistency across events and regional teams. • Strengthened Atlassian’s executive database by adding new executive contacts using various acquisition tactics, improving reach for future ABM initiatives.• Identified and translated high-level strategic priorities into structured, scalable programs that improved operational efficiency for global demand gen motions.

Education

• The University of Montana - College of Business

  Bachelor of Science (B.S.), Marketing

Skills

• Social Media Marketing
• Google Adwords
• Public Relations
• Marketing Communications
• Facebook
• Spss
• Event Management
• Customer Service
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Marketing Strategy
• Google Analytics
• Social Media
• Leadership
• Advertising
• Marketing
• Event Planning