Heather B.

About Heather B.

Innovative and results-driven Senior-level Digital Marketing and Management Professional Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in Digital Strategy, Building Roadmaps, Digital Display, SEM, Affiliate Marketing, Email Marketing/Automation, Reputation Management, and Data Analysis/Reporting with strong financial capabilities. Combine vast brand and customer experience marketing with an operational-focused, ROI-based measurement approach. Exceptional ability to inspire and lead teams and collaborate with all levels of the organization. Other strengths encompass: Targeted People-Based Marketing Strategy SEM Email Marketing & Automation Marketing Operations & Strategy Strategic Content Planning Google Analytics/AdWords Tag Management Fiscal Results/Revenue Growth Site Personalization Digital Data Architecture Paid Search E-Commerce/Web Marketing Digital Marketing Analytics/Web Analytics Demand Generation Digital Display Direct to Consumer Marketing/Growth Marketing B2C and D2C Marketing A/B Testing and Road Mapping Core Values: Curiosity, Courage, Innovation, Vision, Dependability, Honesty, Open-MindednessOther Strengths: Self-Motivated, Open-Minded, Outcome-Oriented, Empathic, ResourcefulOther Skills: Facilitating, Advocating, Strategy, Leading, Marketing Technology, Analytics, Cross-Functional Collaboration with IT, Data Collection, Data Integrity, Coaching

Experience

1. Leader Marketing Audience Operations Process & Consulting - Csbb & Wim

   Wells Fargo

   Aug 2024 — Present

   Lead a team of individual contributors within Enterprise Marketing Services that supports CSBB & WIM Marketing teamsManage and develop teams of individual contributors and/or managers to enhance marketing targeting strategies and effectively execute Audience Targeting processes to deliver marketing campaignsDetermine appropriate strategy to plan, coordinate, and execute data research projects or results oriented intelligence that support the businessCollaborate and influence all levels of professionals including senior managers to provide strategic consultationEnsure adherence to data management and data governance regulations, and policies and compliance requirementsDetermine appropriate strategy and actions of team to develop policies, approval or denial strategies, business line assignment methods, collections, and recovery strategiesInterpret and develop compliance and risk management requirements for supported area and work with other stakeholders to implement key risk initiativesManage allocation of people and financial resources to ensure commitments are met and align with strategic objectivesDevelop and guide a culture of talent development to meet business objectives and strategy

Education

• University of Central Florida

  🎓 Bachelor of Arts Degree in Advertising and Marketing Communications

  2004 — 2008