Heather Johnson

About Heather Johnson

Strategic team performer with 25+ years experience leading multimedia marketing and advertising initiatives including development and execution of: media planning and buying, digital strategy and social media, creative design and production, event planning, all forms of traditional media, local store marketing, e-marketing, budget management and media communication. • Proven results-driven manager adept at collaboration and consensus building among colleagues and key decision makers.• A proactive, resourceful, enthusiastic leader.Specialties: Integrated Marketing Communication, Strategic Media Buying and Planning, Event Planning, Branding. Creative Solution Building

Experience

1. Chief Strategy Officer (CSO)

   Rboa - Digitally Driven Marketing

   Apr 2025 — Present · FL, US

   I create digital strategies that help organizations show up online with purpose. My work blends data, design, and communication to connect with the right people and support meaningful goals.As a Digital Strategy Officer, I turn complex challenges into clear, actionable plans. That could mean shaping a multi-platform campaign, rethinking a brand’s digital presence, or aligning content with what real people truly value.My focus is on clarity, connection, and results you can build on. Strategy should simplify decisions, guide creative work, and make every digital effort more intentional and more effective. I help organizations show up in the right digital spaces with purpose, clarity, and results.

Education

• Tallahassee State College

  Associate of Arts (A.A.)

  1988 — 1990

• Florida State University

  Bachelor of Science, Communication

  1991 — 1993

Skills

• Vendor Relationships
• Newsletters
• Event Management
• Digital Strategy
• Integrated Marketing
• Advertising
• Social Media Marketing
• Public Relations
• Brand Management
• Marketing Strategy
• Brand Development
• Marketing Communications
• Marketing
• Time Management
• Corporate Branding
• Media Buying
• Media Planning
• Large Scale Events
• Large-Scale Event Planning
• Budgets
• Direct Mail
• Content Marketing
• Creative Direction
• Sales
• Leadership
• Strategy
• Event Planning
• Social Media