Heather H.
Senior Manager, Digital Marketing & Technology @IFAW
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager, Digital Marketing & Technology @IFAW
US
Collaborate with the Senior Manager, Digital Marketing and Fundraising in developing IFAW’s global digital marketing and fundraising strategy.•Lead the planning and execution of global fundraising campaigns across 8 diverse regions, aligning strategies with regional goals and cultural contexts, with the goal to meet and exceed fundraising targets. •Manage and mentor a cross-functional team, fostering collaboration and performance across time zones and disciplines.•Oversee and implement comprehensive email and SMS marketing strategies, including management of a worldwide campaign calendar, segmentation, automation, and performance optimization.•Collaborate with the content team on website management and web support for other teams.•Collaborate with DVP to set regional annual work plans, KPIs and growth targets, track and forecast against lead and revenue goals; set regional budgets and performance metrics. •Manage digital analytics and reporting, monitor performance, and analyze digital metrics to report on key fundraising metrics and ROI. •Spearhead the adoption and integration of digital marketing technologies and AI tools to enhance personalization, efficiency, and ROI.•Serve as the subject matter expert on fundraising technology and digital best practices, driving innovation and operational excellence across departments.
EDUCATION
Bond University
6 Month Study Abroad Program
Westfield State University
Bachelor of Arts, Communications/Media Arts
National University
Master of Business Administration (M.B.A.), Business and Marketing
ABOUT HEATHER H.
After nearly 20 years in marketing, working with businesses both large and small on their traditional and digital marketing efforts, spanning across various industries, I decided to explore opportunities that I felt could make a difference in our world, focusing on pursuing careers with purpose-driven organizations. I am always looking to blend my passion for marketing, processes, & operations with my passion for supporting mission-driven organizations.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.