Heather Hawkins
Weaving words & data into winning digital marketing strategies
- Role
- Digital Marketing Specialist at STIHL USA
- Location
- Chesapeake, VA, US
- LinkedIn followers
- 500 followers
About Heather Hawkins
Team up with a results-oriented content marketer with over 15 years of experience working…
Experience
Digital Marketing Specialist
Dec 2021 — Present · Virginia Beach, VA, US
Leads strategy, development, and implementation of national digital marketing programs to audiences across multiple channels. Directs digital marketing plans, strategy and budget for brand and retail advertising. Responsible for day-to-day interaction with branches and distributors as it relates to digital marketing activities. Oversees production of digital advertising for brand and retail channels, including e-commerce. Collaborates with sales and marketing leadership teams to align marketing plans and execute campaigns. Creates and produces marketing reports, presentations and spreadsheets. Supports marketing activities including meetings, recordkeeping, registration data, analytics reporting, and other activities/projects as assigned. Coordinates with sales/product management for product knowledge, launch timing, specifications, and product assembly.
Education
Université Bourgogne Europe
Licence Lettres Modernes, Langues Etrangères Appliquées
2005 — 2005
Winthrop University
BA, Modern Languages, International Studies
2002 — 2006
Skills
- Customer Service
- Public Speaking
- Content Marketing
- Microsoft Office
- Sales
- SEO
- Translation
- Html
- Event Planning
- Email Marketing
- Press Releases
- Digital Media
- Web Content
- Technical Writing
- Blogging
- Online Marketing
- Web Content Writing
- Powerpoint
- Microsoft Excel
- Web Analytics
- Microsoft Dynamics Crm
- Social Media
- Business-to-Business (B2b)
- Marketing Communications
- B2b
- Customer Relations
- Content Generation
- Editing
- Trade Shows
- Competitive Analysis
- Salesforce.com
- Copywriting
- Marketing Event Planning
- Copy Editing
- Marketing
- B2c
- Marketing Strategy
- Wordpress
- Public Relations
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