Heather Ilsley

Growth Marketing Strategist & Advisor @Karma Cmo

Calgary, AB, CA

I provide marketing and digital strategy advisory services for growth-oriented companies that care about their customers and are laser focused on driving performance. My approach is collaborative, evidence-based, and focuses on the strategy, systems, and structure to help you meet your goals.I have deep expertise in technology, B2B, SaaS, and financial services but have worked with organizations across many different industries - ecomm, post-secondary, and non-profit.I offer the following services- Marketing/business strategy- Growth/digital marketing strategy- Marketing/sales pipeline optimization- Process/systems audit and optimization- Media strategy/audits/review- Media agency RFP support/selection/advisory- Media agency transition strategy- Internal media practice build-out and in-housing migration plans

University of Calgary

B Comm., Marketing w/ Distinction