Heather Hughes

About Heather Hughes

B2B TECHNOLOGY MARKETING LEADERExtensive B2B SaaS marketing experience targeting enterprise leaders. Proven success in driving successful adoption of GenAI and ML for Customer Experience. Driven to outperform and collaborate to drive growth. Biased toward action and speed of execution. Thrive in rapid change environments grounded in smart, strategic vision. Adept at identifying and acting on untapped market and customer opportunities to accelerate growth. Skilled at collaborating with executives, marketing, sales, product management, and customer success to develop and execute winning strategies and programs. Expert at creating programs that drive brand preference, generate demand, and enable sales to accelerate deals through the funnel. CAPABILITIES • Leader-coach-player• Product marketing, sales enablement, analyst relations, public relations, and content marketing• Strategic planning, product positioning, messaging, and competitive differentiation • Brand strategy, positioning, and messaging• Cross-functional collaboration with executive leadership, product management, prep-sales, sales execs, customer success/TAMs, partners, and more• Budget planning, management Email: h••••••@heatherhughes.me

Experience

1. Director, Product Marketing, Ai Platform

   NiCE

   Jan 2025 — Present

   Oversee AI platform product marketing spanning purpose-built AI for CX (GenAI and ML), AI-ready data foundation, integrations, cloud architecture, security, and strategic partnerships• Lead positioning, messaging, thought leadership, sales enablement, website, and AR content

Education

• University of Utah

  B.S., Communications

• The University of Texas at Austin

  Master of Arts, Advertising

Skills

• Customer Journey Mapping
• Management
• Lead Generation
• Go-to-Market Strategy
• Corporate Branding
• Customer Retention
• Strategic Communications
• Budget Management
• Cloud Applications
• Business Strategy
• Collaborative Leadership
• Market Research
• Online Advertising
• Online Marketing
• Software as a Service (Saas)
• Business Growth Strategies
• Digital Marketing
• Market Analysis
• Strategic Planning
• Content Marketing
• Demand Generation
• Unique Selling Proposition
• Leadership
• Customer Loyalty Management
• B2b Marketing
• Brand Development
• Technology Marketing
• Marketing Communications
• Thought Leadership
• Strategy
• Messaging
• Marketing
• Positioning
• Writing
• Customer Relationship Management (Crm)
• Brand Identity Strategy
• Integrated Marketing
• Competitive Analysis
• Content Strategy
• Marketing Strategy