Heather Richard
Managing Partner | CMO | VP, Marketing Communications | Digital Leader | CHIEF Member | Advisory Board Member | Branding | Ecommerce | Marketing Operations | High Performance Team Builder
- Role
- Managing Partner & CMO at PROJECT 16
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Heather Richard
Accomplished marketing communications, digital, and ecommerce senior executive with 23+ years of success growing complex and multilayered online and integrated marketing programs for the world’s most visible brands. Excels at devising and executing marketing & digital strategy, building high-performing teams, and collaborating cross-functionally. Manages small to multimillion-dollar budgets to drive customer acquisition and online/offline traffic. Vast experience in both B2C & B2B environments. Highly engaged, motivational leader who creates a positive, team-driven work culture. Recognized for consistently delivering results against ambitious goals.Areas of Expertise:Marketing Strategy | Digital & Commerce Lead | Building High Performance Teams | Leadership| Branding | Marketing Communications | Public Relations | Event Planning | Digital Consulting | Ecommerce | Interactive Marketing | Data Feed Management |Social Marketing | Search Marketing | Customer Acquisition | Analytics | Email Marketing | Digital Tools | Website Development | P&L Management | Project & Program Management | Sales Support | Digital Team Development | P&L Management | Employee Engagement & Communications | Executive LeadershipSoftware & Systems Proficiency:Salesforce Commerce Cloud | Magento | Order Motion | CoreMetrics | Google Analytics | Omniture | Google Adwords | Kenshoo | Marin | Listrak | Linkshare | HubSpot | ZoomInfo | Microsoft Office Suite
Experience
Managing Partner & CMO
Jun 2023 — Present
PROJECT 16, a thriving marketing & digital consultancy delivers comprehensive services in branding, marketing communications, ecommerce, and digital solutions. Our client portfolio spans diverse industries, including private equity, B2B, B2C, and non-profit, where we serve as strategic accelerators, enabling clients to achieve their goals without the need for an in-house team. We have a curated network of seasoned professionals to provide tailored support and have fostered relationships with complementary functional agency partners to expand our offerings. PROJECT 16 is committed to driving innovation, growth, and transformative results for clients.
Education
The Ohio State University Fisher College of Business
Executive Education, Financial Intelligence: Fundamentals for Non-Finance Leaders Program
2023
The Ohio State University
Bachelor of Science, Business Administration, Double Major: Marketing/Transportation & Logistics
2000
Skills
- Social Media
- Sem
- SEO
- Affiliate Marketing
- Interactive Marketing
- Ppc
- Online Marketing
- Online Advertising
- Email Marketing
- E-Commerce
- Analytics
- Google Analytics
- Digital Marketing
- Search Advertising
- Web Analytics
- User Experience
- Start-Ups
- Direct Marketing
- Omniture
- Mobile Marketing
- Multi-Channel Marketing
- Marketing Strategy
- Customer Acquisition
- B2b Marketing
- Website Development
- Sales
- Lead Generation
- Social Media Marketing
- Google Adwords
- Digital Media
- Creative Direction
- Digital Strategy
- Web Marketing
- Advertising
- Marketing
- Mobile Devices
- Conversion Optimization
- Integrated Marketing
- Landing Page Optimization
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