Heather Haslam

VP Marketing @ADP

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2018 — Present

VP Marketing @ADP

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CA

I get to lead the ADP Marketing mandate to support businesses across all segments in Canada. In my role, I provide strategic direction for planning, product marketing, campaign management, branding, and employee communications.

EDUCATION

2012 — 2014

Ivey Business School at Western University

Master of Business Administration (MBA), Business/Commerce, General

1994 — 1998

Western University

Bachelor, Psychology

SKILLS

AnalyticsChange ManagementTeam LeadershipGo-to-Market StrategyManaged ServicesCompetitive AnalysisCustomer ExperienceMarketingNew Business DevelopmentProgram ManagementBusiness DevelopmentCustomer RetentionProfessional ServicesDirect SalesDigital MarketingSales ProcessChannelTelecommunicationsSalesCross-Functional Team LeadershipMarketing StrategyProject ManagementMarketing CommunicationsSolution SellingBusiness PlanningB2bCommunicationProduct MarketingStrategyProduct ManagementStrategic Partnerships

ABOUT HEATHER HASLAM

I am a proven, accomplished and dynamic Senior Marketing Leader specializing in motivating people for change and increased productivity with successes across Marketing, Sales Channel Development, Product Management, and Mergers & Acquisitions. I\'m a passionate and intuitive leader who leverages persuasive reasoning to drive change, engage and build alignment with leaders/teams across functional areas- People Leader: Known as a transparent and authentic Professional who challenges, enables and supports people to succeed - Action & Results-Oriented: Critical thinker and acute problem solver able to synthesize data for execution-ready action - Customer Centric: Establishes win-win relationships and a demonstrated track record of customer centricity, ensuring value realization- Strategy Focused: Effective, hands on Marketing Strategist, skilled in digital and omni-channel marketing able to translate vision into concrete results- B2B Expert: 15+ years B2B experience and a passion for helping businesses in the Canadian marketplace increase innovation and competitiveness

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Heather Haslam — VP Marketing at ADP in Toronto, ON, CA | Unifers