Heather West
Advisor @Lucara Health
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WORK HISTORY
Advisor @Lucara Health
Salt Lake City, UT, US
Guided GTM/PMF, provider network buildout, and payer contracting strategy.• Established operating cadence with KPI dashboarding and revenue cycle foundations.• Designed initial RWE/HEOR approach using claims/EHR to quantify payer value.
EDUCATION
Worcester Polytechnic Institute
Master of Science - MS, Materials Science and Engineering
Missouri University of Science and Technology
Bachelor of Science - BS, Ceramic Engineering
Worcester Polytechnic Institute
Doctor of Philosophy - PhD, Manufacturing Engineering
Missouri University of Science and Technology
Bachelor of Science - BS, Mechanical Engineering
ABOUT HEATHER WEST
Healthcare founder and operator with 15+ years turning concepts into scaled healthcare systems that deliver measurable ROI. I lead organizations from GTM to PMF through sustainable EBITDA, cash flow, and national scale by building provider networks, payer/employer distribution, and patient-centered clinical operations. I own P&L (to $40M) and stand up the operating infrastructure, including RCM, credentialing, and compliance, with OKR/KPI governance, process design, and capacity/throughput discipline.I’ve grown and led healthcare businesses across digital health, fertility, behavioral health and enterprise health systems:• Wellnest Fertility (Founding CEO): Built virtual + clinic model from concept to launch in <12 months; raised ~$6M; reached ~$1.2M ARR; reduced IVF costs ~30%; NPS 88. Established payer channels, RCM/credentialing, and accreditation-ready, HIPAA-compliant workflows.• Parsley Health (SVP, Clinical Ops): Directed ~$20M P&L; scaled provider panels +75% in 12 months; delivered ~40% contribution margin in 18 months; validated 2:1 ROI with 26% medical-spend reduction. Built payer contracting, RCM, and compliance to tighten quote-to-cash.• Castlight Health (VP, Ops & Analytics): Built high-touch navigation program achieving 9.1 CSAT, 95% SLA,+25% engagement, and ~30% medical-spend reduction for Fortune 50/500 clients; deployed BI dashboards and outcomes models.• VA Health System (National Director/CEO-equiv, Health Systems Engineering): Scaled a $40M national innovation program across 140+ sites; trained staff; generated $91M in savings via Lean, portfolio governance, and enterprise implementations.Focus areas: Digital health platforms; women’s health/fertility; behavioral health; payer contracting; provider networks; HIPAA; accreditation readiness AI-enabled clinical operations.I build high-value healthcare systems that improve access, reduce costs, and deliver validated ROI for payers, employers, and patients.Currently advising early-stage and growth-stage digital health companies on GTM→PMF, payer contracting, RCM/credentialing, as well as exploring CEO/President and COO/Operating Executive (PE) leadership roles. Open to remote or Salt Lake City hybrid; up to 50% travel.
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