Heather Glowe Gutierrez
- Role
- Content Strategist, Chromeos (Via Synergis) at Google
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Heather Glowe Gutierrez
A data-driven storyteller with honed critical thinking skills who thrives in fast-paced…
Experience
Content Strategist, Chromeos (Via Synergis)
Feb 2022 — Present
Manage narratives, thought-leadership, ABM, email lead nurture, and paid media programs.Dedicated campaign manager for ChromeOS solutions.Developed nine content and campaign initiatives to date, 750 pieces of content, inclusive of owned media, paid digital, paid social, and SEM.Manage content strategy and programs, with campaigns that are aligned with ChromeOS vision, and products.Developed corporate narrative, Leading with Digital Sustainability, to drive positive brand awareness and sales. Manage content localization for four international markets. Develop and manage evergreen, product, and cultural moment’s social media. Manage product marketing motions and moments editorial calendars. Partner with sales to determine content needs to effectively market ChromeOS. Developed an internal content website for sales to better access content. Copywriter/Editor/Poster for blog content.Measure and report-out on the results of content marketing activities.Lead creative optimizations on owned media, paid media, and email lead nurture. Design and deliver measurement for content and blogs. Identify and drive campaign topics and key messages, leveraging business goals, audience insights, and research, to inform and develop strategy.Collaborate with key stakeholders across Google on content strategies for brand, growth, and retention.Create, curate, publish, and optimize content.Direct the work of two digital agencies.
Education
Indiana University Bloomington
Bachelor of Arts (B.A.) with honors, Journalism
Skills
- Google Analytics
- Management
- Strategic Planning
- Marketing Communications
- Leadership
- Affiliate Marketing
- Media Planning
- E-Commerce
- Creative Strategy
- Crm
- Direct Response
- Integrated Marketing
- Sem
- Marketing Strategy
- Direct Mail
- New Media
- Direct Sales
- Advertising
- Ppc
- B2b
- Digital Strategy
- Social Media
- Marketing
- Salesforce.com
- Lead Generation
- Social Media Marketing
- Direct Response Television
- Customer Acquisition
- Brand Awareness
- Search Engine Optimization (SEO)
- Account Management
- Brand Development
- Online Marketing
- Digital Marketing
- Budgets
- Direct Marketing
- Strategy
- Trade Shows
- Email Marketing
- Public Relations
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