Heather Dueitt

About Heather Dueitt

Visionary marketing executive with 20+ years of experience transforming business strategies into profitable outcomes across diverse industries. My approach leverages cutting-edge data analytics and AI to develop comprehensive strategies that drive growth and foster lasting customer relationships.I excel at solving complex marketing challenges for growth-stage companies, particularly in the technology sector.Having worked with giants like Edelman, Dove, and Samsung, as well as small and mid-sized businesses including Global TekMed, Veteran Ratings, NoteVault Construction SaaS, and MyPoint Credit Union, I bring versatile expertise that spans multiple industries.Core expertise- Strategic Marketing Leadership & Go-to-Market Strategy- Revenue Operations & Growth Marketing- Brand Development & Positioning- Data-Driven Decision Making & Marketing Analytics- Digital Transformation & AI Implementation- Marketing Team Development & Management- Marketing Automation & Technology Stack Optimization- Content Strategy & Demand Generation- Customer Journey Mapping & Conversion OptimizationFormer NYU adjunct professor teaching Marketing and Communications for Brand Value, I\'m passionate about mentoring emerging marketing talent while delivering measurable business impact. Looking to accelerate growth, streamline your marketing operations, or build a scalable marketing engine? Let\'s connect to explore how a Fractional CMO partnership can help you achieve your business objectives.Recent Accomplishments Certified AI Transformation Leader (CAITL™) from the United States Artificial Intelligence Institute San Diego Business Journal\'s Top Leader of Influence in Technology (2024) Entrepreneurial Outlook Magazine\'s Top 10 Most Influential Women in Marketing (2024) Finalist in both North County Chamber Leader of the Year (2019) and East County Women in Leadership (2019) San Diego Magazine Woman of the Year Judge (2021), top five finalist Industry Leader (2019), finalist Rising Star (2017) Founder of New City University of Kentucky’s Alumni Association, now one of the strongest clubs in the US Former Adjunct Professor for Marketing and Communications at New York University

Experience

1. Chief Marketing Officer

   Global TekMed

   Nov 2022 — Present · San Diego, CA, US

   Global TekMed is an industry-leading services & and medical technology company supporting the Veteran community. Overseeing 18 different brands.Leading all marketing, digital, events, communications, branding, and customer experience across a holdings company with 18 brands. The brands focus on providing consultation and a medical network for Veterans. Restructuring the organization to become programmatic and scalable to match the rapid growth of over 3x year-over-year. Overseeing the UX/ UI design on a new SaaS, websites, portals, and a proprietary CRM. Ad optimizations to increase conversion rates by 351%, while decreasing cost per lead by 146% and a 10x ROI. Restructured Marketing and UX/ UI team and strategy to increase clients by 180% within the first 6 months. Reorganizing internal processes and customer experience to increase departmental efficiencies. Oversee AI Committee to implement AI technology across the marketing and operations functions throughout the organization.

Education

• University of Kentucky

  BS, Merchandising, Apparel and Textiles

  1998 — 2002

Skills

• Website Design
• SEO
• Press Releases
• Digital Media
• Market Research
• Blogging
• Lead Generation
• Strategy
• Search Engine Optimization (SEO)
• Online Advertising
• Adobe Photoshop
• Search Engine Marketing (Sem)
• Direct Marketing
• Web Analytics
• Integrated Marketing
• Team Leadership
• Marketing Communications
• Facebook
• Management
• Html
• Strategic Communications
• Business Development
• Digital Marketing
• Marketing Automation
• Event Planning
• Customer Relationship Management (Crm)
• Hubspot
• Interactive Marketing
• Account Management
• Public Relations
• Media Relations
• Advertising
• Crm Databases
• Culture Change
• Brand Development
• Project Management
• Operations Management
• Marketing
• Social Media
• Event Management