Heather Pelletier
Director, Sales Strategy & Product Developmemt @Rare Indigo
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WORK HISTORY
Director, Sales Strategy & Product Developmemt @Rare Indigo
Vancouver, BC, CA
I lead strategic sales and product initiatives for incentive travel and business events across Western Canada, working as a strategic and creative partner within the sales process. I collaborate with Sales Managers to shape client conversations, program concepts, and proposal strategies that drive alignment and conversion.My role also includes developing destination and event products, refining sales tools and processes, and leading projects that use new technologies to improve efficiency and how the business operates.
EDUCATION
The University of British Columbia
Bachelor of Arts, Human Geography
The University of British Columbia
Bachelor of Arts - BA, Geography
SKILLS
ABOUT HEATHER PELLETIER
I’m a sales and product strategy leader with more than 20 years of experience in destination management, tourism, and event design, with deep product expertise in Western Canada. I design incentive travel programs and corporate events that use place, culture, and storytelling to create meaningful, high-impact business experiences.I’ve held senior roles across DMCs, creative agencies, and tourism organizations, where I’ve built innovative, market-ready programs across British Columbia and the Canadian Rockies. I’m known for turning destinations into strategically designed experiences that deliver for both the brand and the guest.I bring a strong technology and systems mindset to how programs are developed, priced, and delivered—helping teams work smarter while creating seamless, elevated guest journeys.Based in Vancouver, I draw constant inspiration from the BC coast. Outside of work, I’m usually on the water with my family or exploring forest trails—experiences that continue to shape how I think about connection, design, and sense of place.
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