Heather Decker

About Heather Decker

Passionate and collaborative marketing professional with 10+ years of experience creating…

Experience

1. Marketing Manager

   Valley River Center, Llc

   Jun 2022 — Present · Eugene, OR, US

   Collaborate with senior leadership to drive brand initiatives for key audiences (retailers, shoppers, community, media, investors, property team).Build and maintain strong tenant relationships to optimize sales and business success.Partner with Leasing and Property teams to influence merchandising and enhance the guest experience.Develop and execute a Common Area Business Plan (CABP) to increase NOI through strategic partnerships and business opportunities.Manage marketing budget with a focus on maximizing ROI while maintaining brand quality standards.Oversee and optimize marketing programs, events, promotions, and advertising.Lead the execution of shared and niche advertising campaigns in line with brand standards.Analyze the effectiveness of traditional and non-traditional media channels.Manage and grow e-marketing and social media strategies to engage center customers.Strengthen community and media relationships to enhance the property’s image and support cause branding initiatives.Cultivate connections with local non-profits, government agencies, and civic organizations to support community engagement.Measure and report marketing program results, focusing on ROI and profitability.Utilize market research to inform strategic business plans and drive value for the shopping center.Actively participate in senior executive property visits and contribute to business development efforts.Negotiate and secure advertising, event, and property sponsorships to meet revenue targets.Stay informed on competitive business development trends and regional opportunities.Support the activation of business development events, partnerships, and sponsors.

Education

• Central Washington University

  Bachelor's degree

  2004 — 2008

Skills

• Time Management
• Public Speaking
• Creative Writing
• Management
• Microsoft Office
• Leadership
• Grant Writing
• Research
• Fundraising
• Social Media
• Event Planning
• Proj Management
• Social Media Marketing
• Public Relations
• Marketing
• Account Management
• Higher Education
• Marketing Communications
• Facebook
• Newsletters
• Social Networking
• Copywriting
• Adobe Creative Suite
• Project Management
• Customer Service
• Nonprofits
• Event Management
• Advertising