Heather Dean M.
Instructional Designer & eLearning Developer, Nonprofit Outreach, Entrepreneur, Self-Proclaimed Fancy Chef
- Role
- Operations Specialist Marketing & Communications Strategist at Equine Empowered Therapy
- Location
- Costa Mesa, CA, US
- LinkedIn followers
- 500 followers
About Heather Dean M.
I’m an Instructional Designer, Learning & Development Specialist, and Curriculum…
Experience
Operations Specialist Marketing & Communications Strategist
Jun 2023 — Present · Los Angeles, CA, US
Lead the organization’s messaging strategy, including rebranding efforts that reposition EET from a veteran wellness organization to an equine-centered training and advocacy nonprofitCreated a 6-step Animal Advocacy Messaging Framework to drive consistent, mission-aligned communication across all platformsDesign and develop external-facing content including brochures, flyers, social graphics, and branded marketing assetsProduce and edit multimedia content such as highlight reels, program videos, and inclusive video experiences tailored to veterans with visual impairments and adaptive needsManage all social media planning and execution, including strategic content calendars and donor engagement campaignsWrite and maintain all website copy, email sequences, newsletters, and donor communicationsServe as the organization\'s primary storyteller and brand steward, aligning messaging with strategic goals and stakeholder expectationsDocument events and equine programs for use in outreach, reporting, and partnership development with local VAs and ranch collaboratorsSupport grant writing through strategic messaging, storytelling, and alignment with funder priorities
Education
California State University, Long Beach
Single Subject Credential: Art
2004 — 2007
University of San Diego
Master of Science - MS
2024 — 2026
Accademia di Belle Arti di Firenze
Painting
1999 — 2000
Concordia University Irvine
Master's degree
2015 — 2017
San Francisco State University
Bachelor of Arts - BA
1997 — 2001
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