Heather Darab
Helping stretched B2B marketers build revenue-driving campaigns using the Dark to Lite™ Framework
- Role
- Founder, Blue Yarn Media, Llc at Blue Yarn Media
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Heather Darab
As a B2B marketer, you’re under pressure to deliver on competing needs at high speed -…
Experience
Founder, Blue Yarn Media, Llc
Dec 2012 — Present · Seattle, WA, US
I work with SaaS startups that don’t have the luxury of slow learning curves.Together, we design full-funnel marketing systems that start producing results fast and keep improving over time.For a cloud infrastructure client, that meant setting up clean tracking, connecting ad performance to CRM data, and adjusting budgets based on what actually created pipeline. It led to more leads and a 77% drop in cost per lead.For others, it’s been about building out the middle of the funnel, like adding nurture sequences, retargeting layers, and clearer messaging so leads don’t fall through the cracks.My goal is always the same: to give founders and marketing leads a clear picture of what’s working, what isn’t, and where to focus next.
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