Heather Concannon
Public Relations Manager @The Walt Disney Company
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WORK HISTORY
Public Relations Manager @The Walt Disney Company
Celebration, FL, US
Support strategic planning, media relations, content development, and project management for the proactive publicity of Disney Signature Experiences.Successfully planned and executed the overall communications strategy and media events for multiple Disney Vacation Club properties on both coasts. Each media event was met with positive sentiment from attendees, resulting in hundreds of stories and increases of in web page traffic and sales leads.Compose press materials to support brand initiatives and product launches to secure new top-tier national coverage such as Good Morning America, USA Today, PEOPLE Magazine, Travel + Leisure, Forbes and The Points Guy.Collaborate with digital integration teams to create dynamic content for Disney Parks Blog channels designed to drive brand awareness, online reach and engagement. Conducted first-ever satellite media tours for Disney Vacation Club focused on emphasizing multi-generational travel, reaching an estimate of about 30M viewers nationwide, including key markets.Hosted expansive familiarization tours and individual visits to immerse media in newsgathering opportunities to better understand the product, resulting in more authentic storytelling to raise awareness. Media activations touch upon multiple Disney Signature Experiences including Disney\'s Aulani Resort, Disney Vacation Club, Adventures by Disney, National Geographic Expeditions and Disney Cruise Line. Redesigned the department\'s reporting structure to efficiently present key metrics and insights from major brand activations to business partners and executive leadership.Directed all reporting and the official video recap for the 2023 Disney Treasure reveal, which was presented internally to the global Disney Experiences Communications team.Successfully managed three professional interns, helping them gain a diverse experience in the public relations field.
EDUCATION
Syracuse University
Bachelor's Degree, English (Film Studies Concentration)
S.I. Newhouse School of Public Communications at Syracuse University
Master’s Degree, Digital Communication and Media/Multimedia
SKILLS
ABOUT HEATHER CONCANNON
With a Master of Science in Digital Communications from Syracuse University’s S.I…
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