Heather Christman

Change Catalyst I Insights I CPG Innovation I Brand Strategy

Role
Marketing Director - Innovation & Insights U s Nutritionals at Bayer
Location
Cincinnati, OH, US
LinkedIn followers
500 followers

About Heather Christman

I am an experienced insights and innovation leader with a track record of building high performing teams that drive transformation. I am consumer-obsessed and believe unlocking the right insights can grow categories and brands. I have a passion for CPG innovation that is rooted in consumer needs and enabled by AI. I am a proven entrepreneurial leader who inspires teams to operate with speed and agility. I have a record of driving change to impact business across multiple industries (e.g, CPG, tech, services, education). I am a leadership researcher at heart (my passion and my PhD). I am committed to learning, educating and innovating.

Experience

  1. Marketing Director - Innovation & Insights U s Nutritionals

    Bayer

    Jan 2026 — Present

    Leading VMS innovation including strategy, pipeline development, design and delivery as well as consumer, shoppers and category insights to fuel growth strategy, brand positioning, and commercialization.

Education

  • Loyola University Chicago

    MEd.

  • Miami University

    PhD

  • Indiana University Bloomington

    BA

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Heather Christman — Marketing Director - Innovation & Insights U s Nutritionals at Bayer in Cincinnati, OH, US | Unifers