Heather Calugaru
Global Creative Director | Art Direction | Brand Strategy | Print + Digital | AIGA Award Winner
- Role
- Global Creative Content - Contract Digital and Print at Coach
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Heather Calugaru
Creative leader and art director with global experience defining brand imagery for luxury…
Experience
Global Creative Content - Contract Digital and Print
Oct 2013 — Present · New York, NY, US
Partnered with executive leadership to reimagine Coach’s creative vision, repositioning the brand to resonate with Gen Z and modern luxury consumers. Directed 360° global campaigns across digital, retail, e-commerce, and social, strengthening engagement and driving growth. Created innovative digital promotions that generated $15M–$19M in incremental revenue. Mentored and inspired creative teams, fostering collaboration and elevating executional standards.
Education
University of Michigan Business School
Marketing
Parsons School of Design - The New School
Bachelor's degree
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