Heather Butler
Marketing Professional - known for driving brand and project management initiatives
- Role
- Senior Marketing Manager, Brand Operations at Hologic, Inc.
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Heather Butler
Results-driven Senior Manager with extensive experience leading brand marketing operations, project management teams, and cross-functional initiatives to drive marketing excellence for commercial organizations. Proven ability to develop high-performing teams, streamline workflows, manage budgets, and deliver impactful marketing solutions. Adept at collaborating with internal stakeholders and external partners to achieve business objectives in fast-paced environments.CORE COMPETENCIES• Team Leadership, Talent Development, and Performance Coaching• Strategic Planning & Business Insights• Project & Budget Management• Process Improvement and Change Management • Cross-functional Collaboration• Vendor Relationship Management• Digital Media Buying & Metrics Reporting Downstream Marketing Strategies• Regulatory & Legal Compliance• Conflict Resolution
Experience
Senior Marketing Manager, Brand Operations
Feb 2025 — Present · US
Lead Brand Operations team to drive marketing excellence and organizational growth by mentoring and developing project managers, fostering innovation and continuous improvement. Oversee budgets, streamline processes, and optimize workflow efficiency. Direct data analysis, digital media buying, and campaign deliverables for tradeshows and conferences. Collaborate cross-functionally with internal stakeholders on marketing initiatives and processes. Build and manage agency and vendor relationships, ensuring service accuracy. Direct paid media initiatives and digital metrics reporting to inform strategic decisions. Maintain compliance through thorough regulatory and legal reviews and documentation.
Education
San Diego State University
Bachelor of Arts (B.A.), Communications - emphasis in advertising
Skills
- Public Speaking
- Advertising
- Sales Operations
- Customer Service
- Marketing Communications
- Strategic Planning
- Budgets
- Event Planning
- Project Management
- Marketing
- Program Management
- Pharmaceutical Industry
- Training
- Medical Devices
- Healthcare
- Neurology
- Cross-Functional Team Leadership
- Microsoft Office
- Sales
- Data Analysis
- Cross Functional Team Leadership
- Account Management
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