Heather Braswell McMahon

About Heather Braswell McMahon

I am an experienced content designer with a focus on product design, content architecture and user experience (UX). Specialties: Structured content, content modeling, content engineering, content audits, user experience, content management systems (CMS), product design, information architecture, taxonomy, accessibility.

Experience

1. Associate Director - Content Design

   Publicis Sapient

   Aug 2019 — Present · New York, NY, US

   Developing taxonomy to support and enable AI-powered search across assets in a document repository- Served as content lead for the large-scale migration of 60+ websites across 40+ agencies for the Commonwealth of Pennsylvania, working directly with the Governor’s office. My team of content designers trained agency digital directors on how to conduct their own content audits, how to create their own sitemaps, and guided them through a year-long process to prepare their content for migration into a new CMS and design system- Leading content design & strategy across multiple projects and workstreams for Verizon and Ford clients, including project planning, hiring & managing a team of content strategy consultants.Implementing process for timely content delivery, working closely with UX design to align content requirements and templates for a large-scale content migration and redesign, consolidating many Mastercard sites under the primary domain- Developed content models to support design & development work for a redesign of the Orangetheory website & consolidation of multiple regional microsites under the primary domain- Auditing content, creating content models, informing information architecture & product categorization, & developing governance documentation for clients including Verizon & Ford in support of their DBT initiatives.

Education

• The University of Georgia

  Master of Mass Communication, Advertising

• Emory University

  Bachelor of Arts, English

Skills

• Web Content
• Ppc
• Site Maps
• Sem
• Scrum
• Marketing Copy
• Creative Direction
• Project Management
• Accessibility
• Web Analytics
• Content Management Systems (Cms)
• Facebook
• Conversion Optimization
• Blogging
• Information Architecture
• Social Media
• Agile Methodologies
• Editing
• Copywriting
• Content Management
• Web Development
• SEO
• Wireframes
• User-Centered Design
• Creative Strategy
• Advertising
• Website Copy
• Drupal
• Newsletters
• Content Development
• Interactive Marketing
• Web Project Management
• Social Media Marketing
• Irise
• Enterprise Content Management
• Digital Strategy
• User Experience
• Content Strategy
• Marketing Strategy
• Digital Marketing