Heather McDonough
Director of Brand and Advertising at CareFirst BlueCross BlueShield
- Role
- Director of Brand and Advertising at CareFirst BlueCross BlueShield
- Location
- Baltimore City County, MD, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Heather McDonough
Leading cross-functional teams including Advertising, Branding, Creative and…
Experience
Director of Brand and Advertising
CareFirst BlueCross BlueShield
Dec 2015 — Present
Education
Towson University
BS, Health/Health Care Administration/Management
University of Baltimore Merrick School of Business
Master of Business Administration (MBA)
2018
Skills
- Advertising Research
- Mobile Advertising
- Social Networking
- Social Media
- Marketing
- Radio Advertising
- Team Building
- Brand Management
- Brand Development
- Sports Marketing
- Brand Awareness
- Event Management
- Hiring
- Management
- Public Relations
- Brand Loyalty
- Outdoor Advertising
- Marketing Communications
- Market Research
- Advertising
- Online Advertising
- Luxury Brand Marketing
- Marketing Strategy
- Staff Management
- Strategic Planning
- Team Leadership
- Hiring Employees
- Marketing Management
- Staff Development
- Social Media Marketing
- Email Marketing
- Advertising Sales
- Event Planning
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