Heather Atwater
User Experience Strategist
- Role
- User Experience Strategist at Acxiom Salesforce Practice
- Location
- Kittery, ME, US
- LinkedIn followers
- 500 followers
About Heather Atwater
I focus on creating user-centered digital experiences that balance user needs, business…
Experience
User Experience Strategist
Sep 2019 — Present
Design user-centered experiences with cross-functional teams based on requirements, research, data, and best practices• Create customer journey flows, wireframes, and interactive prototypes for stakeholder presentations• Architect taxonomy and navigations that balance business and user needs with SEO opportunities• Lead discovery workshops to gather, document, and prioritize requirements, ensuring alignment with project goals• Conduct and analyze user research and data to identify behavior patterns, uncover usability issues, and opportunities for both short- and long-term UX roadmaps• Drive ongoing site optimization efforts and measure impact to continuously improve experiences
Education
University of New Hampshire
Communication and Minor in Spanish
Skills
- SEO
- Search Engine Optimization (SEO)
- Social Media
- Keyword Research
- Web Analytics
- Organic Search
- Blogging
- Online Marketing
- Google Webmaster Tools
- Customer Service
- Google Analytics
- Press Releases
- Digital Media
- Crm
- Inbound Marketing
- Team Leadership
- Digital Marketing
- Public Relations
- Social Networking
- Social Media Marketing
- Marketing
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