Heather Singleton

About Heather Singleton

I am an experienced philanthropy and community engagement leader specializing in building high-performing teams and developing strategies that further our mission and drive organizational impact. In my current role as System Director of Events and Community Outreach, I oversee a diverse team responsible for events, stewardship, community partnerships, digital fundraising, communications, database management, and administrative operations.I thrive in fast-paced environments where strategy, operational excellence, creativity and relationship-building intersect. Whether coordinating large-scale fundraising events, strengthening community outreach, or elevating donor engagement, I’m motivated by the impact philanthropy has on patient care and the wellbeing of our region.I’m energized by vision-setting, problem-solving, and cultivating a team culture built on trust, creativity, and shared purpose.

Experience

1. System Director of Events & Community Outreach

   Norton Healthcare

   Aug 2017 — Present

   o Provide strategic leadership and operational oversight for a broad portfolio of fundraising, engagement, and outreach functions that drive philanthropic support for the health system. o Oversee a multidisciplinary team of 15 professionals responsible for events, community engagement, donor stewardship, digital fundraising, marketing and communications, database management, and administrative operations. o Oversee the development and implementation of comprehensive strategies to enhance community visibility, donor engagement and revenue-generating initiatives.o Oversee planning and execution of all foundation events, including large-scale fundraising events, cultivation events, and community partner activations.o Ensure events support donor acquisition and retention, maximize revenue, and strengthen the foundation’s brand.o Guide stewardship strategy, including recognition programs, impact reporting, donor communications, and engagement touchpoints.o Collaborate with development leadership to ensure a consistent and high-quality donor experience.o Lead community engagement initiatives and partnerships designed to strengthen relationships with external partners, organizations, and volunteers.o Oversee digital fundraising strategy, including online campaigns, peer-to-peer fundraising, and social engagement initiatives.o Oversee special projects that enhance donor reach, event creativity, and operational efficiency.o Supervise the creation and distribution of event-related marketing and communication materials, including event promotion, donor stories, digital content, and brand-aligned messaging.o Provide oversight for donor database management, reporting, and data integrity to support informed decision-making and campaign analysis.o Oversee the office administration function, ensuring efficient workflow, policy compliance, and high-quality support to staff and donors.

Education

• Spalding University

  Masters of Science, Business Communications

  2008 — 2010

• Western Kentucky University

  Bachelor of Arts, Public Relations

  1998 — 2002

• Presentation Academy

  High School Diploma

  1994 — 1998

Skills

• Advertising
• Fundraising
• Social Media
• Event Planning
• Event Management
• Public Relations