Heather Holland
Operations Executive | Built & Scaled 225-Location Portfolio | Multi-Market P&L Leadership | Wellness Operations
- Role
- CEO & Founder at Upswell Studio
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Heather Holland
I\'m an operations executive who builds, scales, and transforms multi-site portfolios in hospitality and wellness. Over 20 years, I\'ve led organizations from startup to $171M in revenue while maintaining profitability, culture, and operational excellence.
Experience
CEO & Founder
Feb 2022 — Present · Denver, CO, US
Founded and scaled Denver\'s first neighborhood wellness club from concept to three studios. Built brand, operating systems, and culture from ground up. Developed strategic partnerships and affiliate networks while establishing science-backed, hospitality-forward brand positioning in competitive Denver market.
Education
University of Colorado
Juris Doctor, Law
University of California, Berkeley
Bachelor of Arts (BA), Psychology / English
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