Heather Andres

About Heather Andres

Career Snapshot: 20+ years of marketing strategy and execution experience in diverse…

Experience

1. Vice President, Growth Marketing

   Lytx, Inc.

   Jan 2022 — Present

   Work across the company to set and execute the roadmap for Lytx’s short- and long-term growth plans. Define and drive data-driven marketing strategies to grow the business focused on new customer acquisition and target account growth, as well as customer expansion, up-sell/cross-sell, retention and advocacy. Oversee omni-channel Account Based Marketing (ABM) and lead generation campaigns that unlock pipeline creation and generate revenue across all segments. Accountable for all digital marketing channels, including paid search, SEO, social media, display advertising, retargeting, lyx.com, as well as analytics and insights. Develop financial forecasts and projections, track the efficacy of go-to-market initiatives and implement the appropriate reporting and metrics to ensure desired results are being achieved while proactively identifying and recommending improvements. Drive experimentation with new channels, techniques, and messaging to scale marketing spend, as quickly as possible, while decreasing the cost of customer acquisition. Build scalable processes, optimize systems and automate processes to enable the company to scale while achieving efficiency gains and quality improvements on a sequential basis.

Education

• San José State University

  BA, Behavioral Science

  1995 — 1999

Skills

• Marketing Strategy
• Corporate Communications
• Public Relations
• Marketing
• Email Marketing
• Leadership
• Direct Marketing
• Strategy
• Brand Development
• Editing
• Integrated Marketing
• Advertising
• Management
• Business Development
• Online Advertising
• SEO
• Marketing Communications
• Account Management