Heather Briggs
Global Insights & Innovation Leader | Driving Consumer-Centric Strategies to Fuel Growth | Pioneering Data-Driven Transformations
- Role
- Vice President, Client Engagement at BluePearl Pet Hospital
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Heather Briggs
Renowned for evolving operational-focused companies into consumer-oriented successes, catalyzing growth. Adept in analytical problem-solving and integrating consumer perspectives into core business strategies. Committed to guiding diverse teams in industries like QSRs, retail, travel, hospitality, and healthcare towards a customer-focused approach for enhanced growth.
Experience
Vice President, Client Engagement
Jul 2024 — Present
Built and scaled Field Marketing, Digital & Analyics, Events, Creative, Social, and Direct to Client functions from foundational structure to enterprise integration, standing up playbooks, intake systems, planning cadences, tooling, and governance that shifted teams from reactive execution to strategic business partners.Delivered measurable commercial impact, including ~$100M+ in paid-search revenue per period at 2,200%+ ROAS, while advancing SEO, ORM, online booking, social enablement, and early direct-to-client infrastructure to strengthen digital access and visibility.Strengthened associate engagement and leadership maturity through structured feedback, DISC-based development, consistent 1:1s, transparent action planning, and performance coaching, building accountability, trust, and cultural resilience during organizational change.Clarified cross-functional roles, elevated earlier decision-making, and improved prioritization rigor, balancing capacity, urgency, and enterprise impact to reduce friction and improve executional reliability.
Education
The University of Chicago Booth School of Business
MBA, Strategy, Finance, and Econometrics/ Statistics
2003 — 2005
Gies College of Business - University of Illinois Urbana-Champaign
Bachelor of Science, Business Administration
1995 — 1999
Skills
- Leadership
- Analytical Skills
- Project Management
- Forecasting
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Research
- Consulting
- Customer Insight
- Analytics
- Business Strategy
- Analysis
- Market Research
- Training
- Management
- Pricing
- Competitive Analysis
- Customer Experience
- Strategic Planning
- Program Management
- Data Analysis
- Segmentation
- Pricing Strategy
- Financial Modeling
- Strategy
- Financial Analysis
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