Heather York Fanning

About Heather York Fanning

A high-achieving web strategist and marketing leader driven to exceed customers’ expectations, I thrive where creativity and data intersect. Dedicated to leading award-winning digital teams, I am passionate about delivering engaging, scalable, innovative experiences, digital content strategy, and optimization through data, insights, and testing. I have a proven track record of successfully collaborating across organizations, exceeding expectations, and delivering results.

Experience

1. Sr Manager, Digital Web Strategy & Growth

   Avalara

   Jun 2022 — Present · Seattle, WA, US

   Effectively lead delivery of web strategy, aligning cross-functional teams to deliver scalable, user-centric experiences that support business goals-Lead roadmap creation for front-end and back-end optimization, leveraging analytics tools and performance data to drive decisions.• Establish and monitor KPIs for site conversion, engagement, and revenue impact, while fostering a culture of experimentation through A/B testing, usability research, and continuous UX improvement-Navigate the needs of multiple business units worldwide, leveraging data and experience to prioritize new opportunities, resolve dependencies and drive consensus-Influence without formal authority across functional teams to ensure a visitor’s journey lifecycle is optimized to increase value.

Education

• Western Washington University

  Bachelor of Science (B.S.), Graphic Design

  1986 — 1991

Skills

• Digital Marketing
• Enterprise Search
• Demand Generation
• Online Advertising
• Content Management
• Strategy
• E-Commerce
• Marketing
• Analytics
• Management
• Product Management
• SEO
• User Experience
• Content Strategy
• Marketing Strategy
• Online Marketing
• Thought Leadership
• Strategic Partnerships
• Display Advertising
• Digital Strategy
• Web Analytics