Heather Wadlinger
Director, Consumer Strategy at Paragon
- Role
- Director - Consumer Strategy at Paragon, A Silvertech Company
- Location
- Harrisburg, US
- LinkedIn followers
- 500 followers
About Heather Wadlinger
I help companies optimize their digital journeys to get results. I\'m dedicated to…
Experience
Director - Consumer Strategy
Jan 2021 — Present · Harrisburg, PA, US
Optimize digital strategy through A/B testing programs to enhance design, content, and key conversions. We’ve helped clients achieve up to a 30-50% lift in key conversions. • Deliver personalized site experiences to consumers based on their unique segmentation and journeys. • Conduct sophisticated journey research using AI-generated insights to inform actionable web strategies. • Lead strategic planning and prioritization workshops to develop digital roadmaps to achieve alignment between key business and UX goals. • Coach amazing teams of UX researchers, strategists, designers, copywriters, and developers – both at Paragon and on client teams – toward achieving smart, measurable outcomes. Key Clients: Mutual of Omaha, Intuit, Decker’s Brands (Hoka, UGG), General Mills, PSECU, johnnie-O, Plante Moran, FORVIS, Tauck, Duke Health, Essentia Health, Franciscan Health, UPMC, Integris Health, SummaCare, JLG
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