Heather Vreeland
Sales Director @American Cutting Edge, Inc.
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WORK HISTORY
Sales Director @American Cutting Edge, Inc.
Dayton, OH, US
EDUCATION
Northern Kentucky University
Master of Business Administration - MBA, Organizational Leadership and Sales
Western Kentucky University
Bachelor, Marketing
SKILLS
ABOUT HEATHER VREELAND
Sales Director with 17 years of experience in the industrial sector, including 6 years leading sales teams toward consistent growth. I specialize in developing strategic sales approaches, identifying high-value opportunities, and building strong customer relationships across complex, technical markets.I support and guide the sales team by sharing industry insights, coaching for performance, and helping define ideal customer profiles through market research. This ensures our efforts align with the best-fit opportunities for our products and services—driving long-term value for both the business and our customers.I also collaborate cross-functionally with Marketing to strengthen go-to-market strategies, from trade show planning and targeted campaigns to product positioning and messaging. In addition, I work closely with vendor partners to expand our product offerings and uncover new opportunities in the marketplace.Passionate about continuous improvement, I’m always exploring ways to create growth, improve team performance, and stay ahead of shifting market trends.
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