Heather Vana
Senior Director Communications @Avnet
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WORK HISTORY
Senior Director Communications @Avnet
Phoenix, AZ, US
Positioned Avnet as a leader during the worldwide chip shortage and engaged more deeply in Phoenix (HQ). Developed media and business partnerships as well as community programs that increased brand awareness while advising on marketing strategy- External Communications: created proprietary research series and strategic spokesperson development program, resulting in coverage from New York Times, Barrons, Forbes etc- Community Relations: worked closely with leadership across multiple business, sports and government organizations to successfully activate brand and community partnerships with Arizona Diamondbacks and Super Bowl LVII Host Committee while redeploying Avnet Cares program, raising brand awareness by 45%- Marketing and Messaging: Leveraged research and brand study results to revamp corporate messaging, set strategy for marketing campaigns and develop strategic messaging for 10+ business units.From 20••••21, I coordinated all aspects of Avnet’s global internal and external comms, including during the COVID-19 pandemic and a CEO transition. Maintained consistent double digit share of voice lead against top competitor and 71% of employees stated they were happy with our internal comms. Some highlights- Content Marketing: Through thought leadership and content marketing for Avnet’s IoT solutions, marketing contributed 33% of the sales pipeline and landed a CES speech- Social Media: Drove 2.5M impressions and 70% social share rate around Avnet’s brand marketing partnership at the Life is Beautiful music festival- Internal Communications: Rebuilt internal comms teams while advising the incoming CMO on organizational strategy, creating comms strategies for 10+ executives and speechwriting for CEO- Crisis Communications: Coordinated all aspects of Avnet’s global crisis comms for COVID-19, including PR for a partnership with the UNDP.
EDUCATION
University of Illinois Chicago
Bachelor of Liberal Arts, English
ABOUT HEATHER VANA
Strategic marketing & communications executive with 18 years of experience, including 14 years of experience leading teams. Well-developed skills helping company leadership navigate market, technical and cultural changes. Demonstrated excellence in creating safe spaces for teams to turn pressure into results, both through proactive creative campaigns and reactive crisis comms programs. Skilled in driving external thought leadership and global brand visibility through partnerships. Library of award-winning work demonstrates unique abilities in creative messaging, positioning and storytelling as a writer, marketer and comms leader. View my communications portfolio at: http://heathervana.contently.com.Specialties: strategic communications, public relations, messaging, content strategy and production, writing, editing, digital strategy, social media management, multimedia production.
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