Heather Valdez-Conover

About Heather Valdez-Conover

Creativity is the secret sauce to problem-solving.Creating a tasty sauce comes from a human-centric approach rooted in purpose. As a creative, I empower brands and companies to commit to that purpose with messaging and brand presence. Approaching brands with a 360˚ sensory experience, we can establish a brand\'s humanity, making the brand resonate with their audience and empower change.Committed to sustainability and positively impacting the environment, I\'ve worked with brands big and small to provide sustainable solutions to their packaging and overall marketing initiatives. We have used packaging design and brand differentiation to show how brands can better position themself in the market by investing in sustainable-purpose-driven solutions. Specializing in impact-focused branding and marketing, we\'ve been able to build and reinvent how brands to lead in impact movements like Climate Action (SDG 13), Good Health and Wellbeing (SDG 3), and Responsible Consumptions and Resourcing (SDG 12).A human-centric approach comes from understanding the wants, needs, and demands of the customer. I\'ve worked with many of the world\'s most significant heritage brands on innovative solutions to engage customers in various ways. We\'ve developed packaging solutions that improve the taste experience for brands like Coca-Cola, Coors Light, and Mtn Dew and designed memorable interactive packaging experiences for Cheetos. Through human-centric design, we\'ve been enhancing the brand experience in new and exciting ways.\"Design can change the world,\" with that mindset, I\'ve committed my talent, experience, and energy to empowering purpose-driven companies and brands to do just that, change the world.

Experience

1. Art Director

   Gordley Group

   Jan 2024 — Present

   Helping those who help others at Gordley Group we work with community focused organizations and companies in both the public and private sector. As Art Director, leads visual communication efforts and mentoring junior staff. Our team mixes award winning creative ideas and purpose to help improve the health, wellness, and overall success of local communities. Notable project achievements:• Creation of the Sahuarita Park, Recreation & Community Services website that has revolutionized the department and helped them increase sponsorship funding, expand their programs and events, and provide a service to the community and their families. • The Town of Oro Valley General Plan Update Branding • Pima Community College \"I Will Be\" Campaign

Education

• Sabino High School

  Diploma

  1999 — 2003

• Southwest University of Visual Arts

  Bachelor's degree, Design and Visual Communications, General

  2003 — 2008

Skills

• Web Design
• Graphics
• Photography
• Page Layout
• Magento
• Brand Strategy
• Print Collateral Design
• SEO and Sea Solutions
• Flash Design
• Corporate Identity
• Layout
• Photoshop
• Photoshop Master
• Illustration
• Packaging Design
• Branding
• Visual Communication
• Packaging
• Flash Animation
• Typography
• Interactive Marketing
• Graphic Design
• Flash
• Video Editing
• Package Design