Heather Toner

WORK HISTORY

EDUCATION

SKILLS

ABOUT HEATHER TONER

As someone who has been working professionally in communications, social media strategy and digital content production for over a decade, I\'ve gained a wealth of knowledge into the best practices and tactics for building and maintaining a strong brand presence in the digital sphere as well as creating digital-first content that’s both platform-specific and engaging for viewers. I believe the best marketing and digital content requires strategic planning, constant creativity, an analytical sensibility and, most importantly, a genuine passion for your brand\'s product and mission. I enjoy telling stories and initiating action through innovative and interactive digital media, as well as engaging with clients and customers in new ways that delight, inspire, and resonate in their daily lives. I am well versed in the many tools and strategic techniques that are essential for a successful digital media campaign and have honed my craft as a producer, webmaster, photographer, videographer, editor, writer, and digital analyst.I’ve had the pleasurable challenge of building several brand social media presences from the ground up, and have been successful in more than doubling the levels of engagement, numbers of followers and overall brand awareness and loyalty. I’ve been lucky enough to have several campaigns go viral, and always continue to push boundaries to engage on new platforms and in new ways that will resonate with the public. I\'ve had an ongoing career in the performing arts, both as a performer, as well as on the production and marketing sides. I\'ve also enjoyed successful experiences working in new media within the television, education and fashion industries. But regardless of the business or the task at hand, I always bring a strong sense of integrity and professionalism to my work, ensuring that I can always take pride in a job well done.