Heather Williams
Vice President, Pre-development & Strategic Solutions, Atlanta Apartment Association Board of Directors, Official Member, Multifamily Innovation® Council, Governmental Affairs, Education & Leadership Lyceum committees.
- Role
- Vice President, Pre-development & Strategic Solutions at Willow Bridge Property Company
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Heather Williams
I\'m a results-driven leader with 25+ years in the multi-family industry, passionate about bringing vision and value to every project. Many years hiring and building top tier marketing teams who have a passion for growth and skillset. With a true marketing and operational eye, I specialize in pre-development consulting—partnering early in the process to help clients shape standout communities from the ground up. From floorplan and amenity programming to smart home technology and design-forward solutions, I focus on what makes an asset not just competitive, but unforgettable.I’m known for building strong relationships with executives and institutional partners, identifying opportunities, and delivering strategies that drive real growth. Collaboration is my superpower—I love leading high-performing teams and helping people find the perfect home that fits their lifestyle.My current footprint spans the East Coast. If you\'re looking for marketing innovation, fresh ideas, creative thinking, and tech-savvy solutions that elevate your communities feel free to reach out!
Experience
Vice President, Pre-development & Strategic Solutions
Willow Bridge Property Company
Aug 2007 — Present
Developed, supervised and managed the Southeast marketing operations. Designed and built the Southeast digital strategy team while directly overseeing pre-development services and technology to build a successful, data-driven platform for client success. Emphasized community programming by guiding projects from concept to execution, with particular attention to site plan organization, floorplan design, trends and amenity programming. Integrated advanced technologies, including access control systems and smart home solutions, ensuring seamless implementation and thorough review to enhance community living experiences.Experience in managing marketing automation and CRM platforms, like Real Page, Yardi & Rent Cafe, & Entrata. Experience with Power BI, Google Analytics, App Insights, various website platforms, content management systems, SEO, AEO, GEO.
Education
Augusta University
BS in Education, Early Childhood Education
1997 — 1999
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