Heather Summers
Chief Marketing Officer at LBS Financial Credit Union
- Role
- Chief Marketing Officer at Lbs Financial Credit Union
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Heather Summers
As Chief Marketing Officer for LBS Financial Credit Union, I have the opportunity to support our initiatives to provide exceptional Member experiences and community give back in the city I live in and love, Long Beach. I am responsible for marketing, business development, political advocacy and data analytics. My passion lies in aligning purpose with performance: turning community resonance into business growth, aligning advocacy with stakeholder engagement, and converting insights into strategy.
Experience
Chief Marketing Officer
Nov 2025 — Present
Education
Stanford Graduate School of Business Executive Education
CUES Strategic Innovation Institute II, Certified Innovation Executive (CIE)
2015 — 2015
MIT Sloan School of Management
CUES Strategic Innovation Institute I - Executive Program
2014 — 2014
Louisiana State University
Master of Business Administration - MBA, Data Analytics
San Diego State University
BA, English
1994 — 1998
Skills
- Business Development
- Digital Marketing
- Relationship Marketing
- Marketing Management
- Email Marketing
- Market Research
- Database Marketing
- Marketing
- Mobile Marketing
- Sem
- Multi-Channel Marketing
- Market Planning
- Direct Marketing
- Sales
- Credit Unions
- Online Advertising
- Marketing Research
- Integrated Marketing
- Interactive Marketing
- Banking
- Campaign Management
- Online Marketing
- Executive Management
- Brand Management
- Strategic Partnerships
- Marketing Strategy
- Media Planning
- Strategic Planning
- Campaigns
- B2b Marketing
- Direct Mail
- Analytics
- Public Relations
- Brand Development
- Segmentation
- Lead Generation
- Corporate Branding
- Customer Acquisition
- Management
- Leadership
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