Heather Stritch
Fractional CMO & Head of Marketing @The Marketing Plot
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WORK HISTORY
Fractional CMO & Head of Marketing @The Marketing Plot
Bristol, GB
B2B businesses need a marketing sidekick that understands the funnel - from awareness, to purchase and loyalty. We help companies sustainably accelerate their growth through strategic planning, bespoke campaigns, and expert execution.
EDUCATION
Digital Marketing Institute
Certified Digital Marketing Specialist, Search Marketing, Marketing
Dún Laoghaire Institute of Art, Design and Technology
Bachelor of Arts - BA, English, Media, and Cultural Studies
Product Marketing Alliance
Product Marketing Certified: Core, Product Marketing
ABOUT HEATHER STRITCH
Hi, I’m Heather, a marketer who loves language, strategy, and finding creative ways to help B2B businesses grow.Over the years, I’ve worked with startups and scaleups in roles that have stretched from content writing to leading entire marketing functions. Along the way, I’ve:Built content engines that reached millions of readers. Helped shape brand identities so companies could tell their story with clarity. Stepped into leadership roles to guide teams through transitions and ambitious projects. Got stuck into the details, from SEO audits to newsletters, social campaigns, and events.I now work within The Marketing Plot, as a fractional CMO and partner to B2B businesses who want both strategy and hands-on support. We’ve been lucky enough to pick up recognition along the way, including UK Startup of the Year in the Business, Consulting and Management category.Before that, I spent time at V7, where my role evolved quickly, from SEO and content to interim head of marketing. At Stephenson Law, I focused on making complex legal topics accessible while helping the brand grow its reach through SEO, PR, and content that got noticed by the likes of Forbes and Business Insider.Outside of work, I’m drawn to the strange, surreal, and status-quo-defying. I write regularly (sometimes about marketing, often about everything else) and share some of those scribbles online.If there’s a thread through it all, it’s this: I care about making ideas clear, creative, and impactful; whether that’s for a brand, a campaign, or a single piece of content.
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