Heather Shaw
Manager, Marketing and Communications, Western Canada @CIMA+
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WORK HISTORY
Manager, Marketing and Communications, Western Canada @CIMA+
Calgary, AB, CA
CIMA+ is an employee owned engineering consulting firm founded in QC in 1990 with over 3400 employees in 40 offices across Canada. I am responsible for managing all marketing and communications functions for British Columbia, Alberta and Saskatchewan.That includes strategic management of traditional media, digital media and social media initiatives in the support of broader brand awareness and growth.
EDUCATION
Chinook Leaning
English Language Learning, ESL Supports
MacEwan University
Certificate, Emergency Communications
University of Calgary
B.A., Sociology
Chinook Learning
Children and Youth Library Services
SocialWest
Marketing
MacEwan University
Radio Operators Certificate
SKILLS
ABOUT HEATHER SHAW
In addition to being a runner, mom, volunteer, outdoor enthusiast and culture junkie, I am a marketing and digital media strategist, entrepreneur, and manager of online business platforms for my clients. I’ve worked with small to mid-sized companies, as well as post-secondary educators to determine the best-suited social media and marketing strategies, app development options, e-commerce and web presence to meet their short and long term goals. Using tools that range from simple conversation to formal needs analysis, I get to know you, your business and your customers, and working together we strategically determine the most powerful platforms for you to tell your story, engage your target audience and allow them to easily access your message and products.
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