Heather Shapiro
Writer | Director | Producer | Creative brain
- Role
- Creative Director at Lemonlight
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Heather Shapiro
Hello, my name is Heather! Creative professional, wacky and witty, sometimes brilliantly…
Experience
Creative Director
Apr 2024 — Present · Los Angeles, CA, US
Creative Director – Scripted Advertising*Content Development: Campaign ideas, strategy, and creative direction from pitch to delivery.*Brand & Messaging: Develops pitch decks and copy aligned with brand voice and goals.*Pitches to clients and collaborates throughout the process.*Scriptwriting & Storyboarding: Crafts scripts and visual frameworks for production.*Cross-Dept. Collaboration: Works with production, overseeing pre-production, casting, and hiring.*Leads the creative team from concept through post-production.*Occasionally directs on set.*Client Management: Builds lasting relationships, translating business needs into creative work.*Budget & Resources: Manages budgets and allocates resources for optimal production.Key Achievements:*Drove over $800K in sales within the first eight months.*Brought fresh energy to the company’s comedic voice.*Developed campaigns that delivered strong KPI results.
Education
University of California, Berkeley
Bachelors
2007 — 2010
Saddleback College
General ED, Film Production
2006 — 2007
Harold Ramis Film School
Directing
2017 — 2018
Skills
- Final Cut Pro
- Photography
- Dvd Studio Pro
- Photoshop
- Social Media
- Editing
- Public Relations
- Compressor
- Video Editing
- Social Networking
- New Media
- Video
- Social Media Marketing
- Video Production
- After Effects
- Powerpoint
- Online Advertising
- Premiere
- Google Analytics
- Avid Media Composer
- Post Production
- Film
- Film Production
- Documentaries
- Television
- Final Cut Studio
- Short Films
- Video Post-Production
- Copywriting
- Scriptwriting
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