Heather Sato
Sr. Director, Solutions for Direct Marking, Print Production
- Role
- Director of Production at Kern
- Location
- Los Angeles County, CA, US
- LinkedIn followers
- 500 followers
About Heather Sato
Seasoned senior director with over 20 years experience in marketing specializing in…
Experience
Director of Production
Apr 2016 — Present · Woodland Hills, CA, US
Direct a team that produces over 450 mailings annually consisting of 200 million mail pieces. Develop direct mail campaign production strategies to support acquisition, winback, retention, and cross-sell strategies. Handle unique and complex client requests spanning from spend reporting, to problem solving for post-covid production, to supporting reorganizations. Develop, document and implement department process. This position also gives the opportunity to work cross-functionally with client services, creative, and data teams to improve results for the clients.
Skills
- Creative Direction
- Online Advertising
- Interactive Advertising
- Print Production Management
- Direct Marketing
- Integrated Marketing
- Digital Marketing
- Interactive Marketing
- Advertising
- Direct Mail
- Project Management
- Outdoor Advertising
- Operations Management
- Database Marketing
- Project Planning
- Creative Strategy
- Digital Strategy
- Email Marketing
- Central Desktop
- Marketing Strategy
- Social Media Marketing
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