Heather Robinson-Nau

About Heather Robinson-Nau

I love building brands and developing products that drive business growth and boost sales and revenue. As a Branding and Product Development executive for 20+ years, my experience includes product innovation, new brand growth, strategic partnerships, celebrity brand management, category expansion, strategic merchandising, global sourcing and team and talent leadership.For me, it’s all about collaboration. I enjoy working with a broad range of clients and colleagues who rely on me as a: TRUSTED PARTNER: I initiate and strategically establish celebrity partnerships, grow key customer bases, and drive sales by cultivating and sustaining trusting relationships. I start by establishing a strong rapport across the team, then provide expert counsel, develop creative solutions and negotiate win-win contracts. The result? Together, we build brands and deliver business performance. BRAND BUILDER: Creating brand vision and strategy then executing critical brand initiatives in collaboration with design, product development, merchandising and external partners is at the core of what I bring to the table. I have been behind countless brand launches and expansion efforts for Lauren Conrad, Vera Wang, Jennifer Lopez, Ashley and Mary Kate Olsen, Jason Wu and other icons. I know and understand the consumer marketplace, have a knack for defining brand character, and help shape every aspect of continuous brand evolution. TEAM & TALENT DEVELOPER: I create shared visions, translate strategies into action plans, develop talent, empower associates to deliver measurable results, and establish high-performing cultures of inclusion. I’ve led teams of more than 150 and am known for instilling an environment of calm and confidence in tumultuous times. PERSUASIVE COMMUNICATOR: I engage stakeholders and gain buy-in at all levels by connecting dots across the enterprise, simplifying the complex, speaking the language of my audience, and building trust with leaders across organizations. I am looking forward to my next opportunity and welcome networking conversations via LinkedIn or by email at N••••••••@gmail.com.

Experience

1. Vice President of Merchandising

   Fred David

   Jun 2024 — Present

   Led merchandising efforts for ladies contemporary and mens lines at Fred David, focusing on bringing innovation and newness to the women\'s assortment.• Collaborated with cross-functional teams to develop and implement strategic merchandising plans to drive sales and enhance product offerings.• Analyzed market trends, consumer behavior, and competitor strategies to make data-driven decisions for product assortment and pricing.

Education

• Bowling Green State University

  Bachelor of Science (BS), Apparel Merchandising & Product Development

• Fashion Institute of Technology

  Associate's degree, Fashion Merchandising & Management