Heather Robinson
Director of Marketing | Strategic Brand Development I connect data with intuition, strategy with execution, and brands with people. I lead marketing that’s bold, thoughtful, and built to last.
- Role
- Director of Marketing at AIR Control Concepts
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Heather Robinson
Insight-Driven. Purpose-Led. Relentlessly Curious. Marketing today demands more than…
Experience
Director of Marketing
Feb 2025 — Present · Charlotte, NC, US
As Director of Marketing for AIR Control Concepts in the Southeast Region, I lead strategic marketing initiatives for a portfolio of 20 B2B and B2C companies across 9 states. With a diverse background spanning strategic marketing, brand development, graphic design, digital marketing, social media management, and event execution, I develop and execute comprehensive marketing plans tailored to each market. I collaborate closely with executive leadership at AIR Control Concepts, as well as senior teams at Blackstone and Madison Dearborn, to align marketing strategies with overarching business goals and growth targets.A key focus of my role is working directly with sales teams to optimize lead flow and drive conversions. By leveraging data-driven insights and crafting targeted campaigns, I ensure that our marketing efforts not only attract attention but also translate into tangible results. My leadership in crafting these marketing strategies has elevated brand presence, enhanced customer engagement, and delivered measurable ROI across a highly competitive regional landscape. With each initiative, I blend engaging creative design with performance-driven tactics, always ensuring alignment with business objectives and driving sustained growth. My leadership has helped elevate brand presence, enhance customer engagement, and deliver measurable ROI across a highly diverse and competitive HVAC Engineering regional landscape.
Education
Meredith College
Bachelor of Arts (B.A.), Graphic Design & Marketing / Communications
Skills
- Meeting Coordination
- Public Relations
- Graphic Design
- Branding & Identity
- Donor Recruitment
- Interpersonal Skills
- Articulate Communication
- Direct Marketing
- Corporate Branding
- Marketing
- Email Marketing
- Corporate Event Planning
- Event Planning
- Customer Service
- Trade Shows
- Web & Graphic Design
- Brand Management
- Fundraising
- Marketing Strategy
- Creative Direction
- Budgets
- Creative Writing
- Integrated Marketing
- Recruiting
- Event Management
- Strategic Planning
- Photography
- Social Media
- Marketing Communications
- Microsoft Office
- Sales
- Web Design
- Program Management
- Business Development
- Mission Planning
- Effective Issue Resolution
- Advertising
- Travel Coordination
- Branding & Logo Design
- Organizational Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.