Heather Roberts-Wood

Merchandising & Business Development Manager @New Orleans Jazz & Heritage Festival And Foundation, Inc

New Orleans, LA, US

Oversee execution of end-to-end strategy for Festival’s $3M merchandising operation and all special projects• Establish and maintain departmental database of production schedule, field layouts, expenses and inventory/sales reports• Oversee implementation of all SaaS relationships for Festival, including development and execution of Festival’s $22M Cashless Program, Pre-Order for Pick-Up program, and extended e-commerce platform• Oversee process of hiring, scheduling, training, credentialing, and payroll of 300+ event staff• Strategize and oversee development of merchandise line from wholesale selection to design application to print production• Monitor inventory levels, develop reorder quantities, and complete daily sales reports for 17 sales locations• Implement strategic plans for interdepartmental collaboration to optimize revenue generation by supporting the creation of new booths, environments, and features that align with the Festival’s mission• Oversee departmental efforts to maintain, improve, and develop new products, procedures, and strategies designed to increase revenue and promote and protect our brand• Generate and analyze departmental post-event KPI for actionable implementation for future seasons and new projects• Co-chaired Sustainability Team for initial 2 years and oversaw execution of committee goals by Sustainability Coordinator

The University of Alabama

Bachelor of Arts (B.A.), American Studies

The University of Alabama

Master of Arts (M.A.), American Studies

New Hope High School

High School Diploma