Heather Porte
Media Planning and Experiential Expertise
- Role
- Media Planning Consultant at Zambezi
- Location
- Trabuco Canyon, CA, US
- LinkedIn followers
- 500 followers
About Heather Porte
Media Planning and Experiential professional across multiple industries.
Experience
Media Planning Consultant
Nov 2023 — Present · Los Angeles, CA, US
Synthesize data to formulate media strategies for brands like LPL Financial, Traeger Grills, Health-Ade, Sunsip and Google Fiber. Channels include spot TV, spot radio, programmatic display, CTV, OOH, and social. Leverage tools like Basis, Nielsen, MRI, Guideline to streamline planning and buying. Create RFPs for media outlets and analyze proposals to ensure there is alignment between what is requested and what is submitted. Develop media recommendations which include strategic insights like competitive landscapes, target audience definitions, establishment of KPIs, reach and frequency analyses, budget scenarios, and flighting recommendations.Optimize plans throughout campaigns to ensure KPIs are achieved and provide monthly reporting to share with clients. Contribute big ideas to new business pitch decks
Education
San Francisco State University
Certificate in Meeting and Association Event Planning
Illinois State University
Bachelor of Science (BS)
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