Heather Poage

About Heather Poage

Experienced and driven marketing specialist with a focus on developing and executing…

Experience

1. Revops Growth Specialist

   Fitzmartin

   Mar 2024 — Present

   At the intersection of marketing strategy and operational excellence, I drive campaign performance, creative execution, and cross-team collaboration by managing revenue systems, streamlining reporting, and executing omnichannel media activations- Led planning and performance tracking for multi-platform media campaigns, including Meta, LinkedIn, Google Ads, El Toro IP targeting, and programmatic DOOH (Digital Out-of-Home) channels- Partnered closely with creative teams to shape the vision and narrative of client campaigns—offering direction on visual strategy and contributing compelling copywriting for ads, email, and presentation content- Built campaign briefs and managed tactical setup, ensuring alignment between messaging, targeting, and revenue goals- Served as a trusted collaborator across departments, fielding operational questions, troubleshooting platforms, and ensuring smooth technical execution- Delivered strategic reporting and insights under tight timelines, fueling sales enablement and business decisions with accurate, actionable data- Proactively contributed to process improvement through documentation, QA systems, and role clarity initiatives to support scalable team operations.

Education

• Colorado State University

  Bachelor's degree, Business, Management, Marketing, and Related Support Services

  2015 — 2019

Skills

• Communication
• Marketing Strategy
• Social Media
• Social Networking
• Microsoft Office
• Social Media Marketing
• Conflict Resolution
• Event Planning
• Microsoft Word
• Customer Service
• Teamwork
• Public Relations
• Research
• Management
• Creative Writing
• Marketing
• Time Management