Heather Peters
Innovation Director | Leads Consumer-Inspired Category Expansion | Data-Driven Product Strategist | 100+ Launches | Expert in White Space Identification & Scalable Pipeline Design
- Role
- New Category Innovation Truvia Sweetener Portfolio & Diamond Crystal Kosher Salt at Cargill
- Location
- Hinton, IA, US
- LinkedIn followers
- 500 followers
About Heather Peters
I lead innovation, turning data into opportunity and white space into growth. With over…
Experience
New Category Innovation Truvia Sweetener Portfolio & Diamond Crystal Kosher Salt
Dec 2022 — Present
As Innovation Lead for a flagship brand within Cargill’s specialty ingredients portfolio, I drive long-range growth by transforming consumer insights into bold, scalable product concepts that extend the brand beyond its core in natural sweeteners. I lead cross-functional teams across R&D, marketing, finance, supply chain, and operations to develop innovation frameworks and guide end-to-end launch strategy, including brand storytelling that deepens consumer connection and market relevance.» Recognized with two Capstone Champion Award nominations for breakthrough innovation and brand expansion.» Built and activated a multi-year innovation pipeline aligned to strategic growth targets, positioning the brand for growth.In 2024, scope expanded to include a premium Diamond Crystal Kosher Salt line, where I now lead product innovation across new formats, while advancing packaging improvements to elevate performance and sustainability.
Education
Minnesota State University, Mankato
Master of Science
1997 — 1999
Skills
- Consumer Products
- Cross-Functional Team Leadership
- Ingredients
- Customer Insight
- Marketing Management
- Campaigns
- Product Management
- Pricing Analysis
- P&L Management
- Food Industry
- Food Technology
- Management
- Food Processing
- Haccp
- Innovation Development
- Portfolio Management
- Marketing Research
- Innovation Management
- Integrated Marketing
- Food
- Food Safety
- Market Research
- Product Innovation
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