Heather Pelham
Commissioner, Department of Tourism and Marketing at State of Vermont @State of Vermont
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WORK HISTORY
Commissioner, Department of Tourism and Marketing at State of Vermont @State of Vermont
Montpelier, VT, US
Marketing executive leading the Department responsible for promoting Vermont as a global travel and relocation destination, welcoming on average over 13 million visitors each year to the state and supporting an industry that brings in $3 billion in annual economic impact.Manages staff of 12 charged with promoting visitation and relocation to Vermont by implementing direct advertising campaigns, developing owned media, nurturing social media engagement, and collaborating with industry associations and regional partners. Guides the Department on strategic planning, marketing strategy and creative development, budget development, and policy initiatives to support the tourism and hospitality sector.Led pandemic response and recovery efforts on multiple cross-agency initiatives, including the Covid-19 Resource Recovery Center website and integrated communications for impacted businesses and communities, safe travel and quarantine messaging campaigns for visitors and residents, in-state consumer stimulus incentives and outreach campaigns, and regional marketing grant programs to support economic recovery and visitation.Deployed $8.5 million over eighteen months in multiple allocations of Coronavirus Relief Funds and state funding under prescribed federal guidelines, in addition to management of annual $3.5 million budget.Reorganized the leadership structure of the Department, including the integration of the Chief Marketing Office, to strengthen and align marketing and communications expertise and increase capacity for the execution of marketing campaigns and creative services.
EDUCATION
Brown University
Bachelor of Arts (B.A.), Environmental Studies
SKILLS
ABOUT HEATHER PELHAM
Highly effective marketing professional with broad public sector, consulting, creative services, branding, and management experience. Exceptional communicator and accomplished designer recognized for creative problem-solving, strategic thinking and collaborative leadership.
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