Heather Osminski
Market Research/Insights Professional
- Role
- Senior Director - Mixed Method Insights at Material
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
Experience
Senior Director - Mixed Method Insights
Sep 2022 — Present
Senior lead/Engagement lead on complex, mixed method, ad-hoc research and strategy initiatives, with more of an emphasis on quantitative research.I oversee and mentor high-value projects and mentor junior project staff in the delivery and execution of high-quality business strategy. Connecting client objectives and business decisions to research methodology and actionable deliverables. I also directly manage several team members, assisting in project/time management, goal setting, career development, on-going feedback, etc.)
Education
Central Michigan University
BSBA, Marketing/Marketing Communications
2003 — 2007
Skills
- Customer Insight
- Analytics
- Primary Research
- Spss
- Marketing Strategy
- Quantitative Research
- Marketing Research
- Survey Research
- Project Management
- Market Analysis
- Secondary Research
- Consumer Behaviour
- Market Research
- Focus Groups
- Strategy
- Online Research
- Questionnaire Design
- Qualitative Research
- Data Analysis
- Client Services
- Data Collection
- Segmentation
- Survey Design
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